Weekly Innovations from ISRAEL #20: Risk and Reward
"The biggest risk is not taking any risk.", said Mark Zuckerberg; and indeed risk is the lifeblood of innovation. It's the force that drives entrepreneurs…

“The biggest risk is not taking any risk.”, said Mark Zuckerberg; and indeed risk is the lifeblood of innovation. It’s the force that drives entrepreneurs to challenge the status quo, to imagine “what if,” and to create solutions to problems we didn’t even know we had. It’s the fuel that powers the engine of progress, pushing businesses to evolve, adapt, and thrive in an increasingly complex world.
This week, we dive into the thrilling ideas of Israeli companies that are redefining how we perceive and manage risk across sectors.
From revolutionizing insurance to safeguarding digital identities, these trailblazers demonstrate that with great risk comes the potential for even greater rewards. They’re transforming dangers into opportunities for growth, security, and societal benefit.
They remind us that in the grand equation of progress, well calculated risks are often the variable that leads to exponential growth.
Let’s dive into their stories.
Lemonade - Sweetening the Insurance Deal with AI and Social Good
Imagine an insurance company that doesn’t just process claims but actually cares about making the world a better place. Lemonade has achieved this by harnessing the power of #AI and behavioral economics to create a seamless, paperless insurance experience. But they didn’t stop there.
As a public benefit corporation and a publicly traded company on the NYSE with a $1.5B market cap, Lemonade operates on a unique model. Instead of the traditional profit-driven model, Lemonade donates underwriting profits to nonprofit organizations, ensuring that their success directly benefits the community. Since 2017, they have donated over $10M to help build new homes, provide access to clean water, improve education, support animal rights and more.
In an industry often criticized for corporate greed, complexity and lack of transparency, Lemonade’s approach is refreshingly different.
They replace brokers and bureaucracy with bots and machine learning, making insurance instant, efficient, and trustworthy. Their commitment to a double bottom line-financial performance and social impact-proves that businesses can thrive while being a force for good.
Planck - Revolutionizing Commercial Insurance with AI-Driven Insights
While Lemonade is reshaping personal insurance, Planck is taking on the complex world of commercial insurance with equal innovative vigor.
The commercial insurance market has been plagued by inefficiencies: Insurers have struggled with manual processes, lack of real-time data, and high operational costs, often resulting in inaccurate risk assessments and delayed policy issuance.
Enter Planck, an Israeli startup that has revolutionized the insurance landscape with its #AI-driven platform, based on computer vision and natural language processing. Planck’s technology automates underwriting, providing real-time, comprehensive data and predictions that enable insurers to make faster, more accurate decisions.
Today, we celebrate the inspiring news of Applied Systems acquiring Planck for a reported $300 million. This acquisition establishes Applied Systems’ AI Development Center in Israel. Congratulations, Elad Tsur, Amir Cohen, and David Schapiro for this impressive success.
Dono - Clearing the Path in Real Estate Transactions
From insurance to real estate, the theme of risk mitigation continues with Dono ‘s innovative approach to title production.
How do you know a property truly belongs to its seller?
In the U.S. real estate industry, ensuring a property’s legal ownership history is clear and accurate is a critical process known as title production.
This is essential for establishing a chain of title and making sure a property can be legally transferred from one owner to another. Title production involves searching public records, examining deeds, mortgages, liens, judgments, and other documents related to the property.
Many countries, such as the UK and Australia, have centralized land registration systems, reducing the need for extensive title searches. However, in the USA, the situation is more complex, making thorough title searches and insurance crucial for protecting against potential issues.
That’s where Dono steps in, transforming these challenges into opportunities with their innovative AI-driven solutions.
Their platform swiftly collects, extracts, and indexes data, drastically reducing turnaround times and minimizing errors.
Dono’s platform benefits everyone involved in real estate transactions-buyers, sellers, and mortgage takers-by providing clear, accurate, and timely title information. This not only speeds up the process but also reduces risk and builds trust in the real estate industry as a whole.
With Dono, buyers can be confident in their purchases, sellers can ensure smooth transactions, and lenders can trust the security of their investments.
This reduced friction is good news for everyone.
Semperis - Guarding the Digital Gates
While Dono secures property transactions, the last company for today, Semperis takes on the monumental task of safeguarding digital identities and infrastructure.
Active Directory (AD), often compared to the “master keyring” of organizational IT infrastructure, controls access to everything from emails to sensitive data, making its security essential. If Active Directory isn’t secure, nothing is.
Semperis is is at the forefront of protecting this vital system, safeguarding over 40 million identities from cyberattacks, data breaches, and operational errors.
Their technology enables organizations to detect directory vulnerabilities, intercept ongoing attacks, and recover quickly from ransomware and other data integrity threats.
In the event of a cyberattack, Semperis can restore entire Active Directory forests in minutes rather than days or weeks. By automating the recovery process, Semperis helps organizations maintain business continuity even in the face of severe disruptions.
Recently, Semperis secured $125 million in funding from J.P. Morgan and Hercules Capital, reaching an impressive valuation of over $1 billion, as the company prepares for a potential IPO.
Semperis exemplifies Israeli innovation, focusing on the critical task of protecting identity infrastructures and ensuring the operational resilience of organizations globally. Founded by Michael Bresman, Guy Teverovsky, and Matan Liberman, Semperis has grown from a startup into a key player in the cybersecurity field.
By protecting Active Directory, Semperis helps organizations operate with confidence, knowing their critical identity infrastructure is protected. This strengthens businesses and contributes to a safer, less risky digital world.
Embracing Risk, Reaping Rewards
As we wrap up this 20th edition of Weekly Innovations from ISRAEL, one thing becomes crystal clear: in the hands of these visionary companies, risk isn’t just a necessary evil-it’s a powerful tool for positive change.
So here’s to the risk-takers, the innovators, and the visionaries. May their courage inspire us all to see the potential in every challenge and the opportunity in every risk.
Originally published on LinkedIn.
The Shift, in your inbox
Occasional essays on AI, cloud, and the systems shaping what comes next. Subscribe on LinkedIn — no spam, unfollow anytime.
Keep reading
Weekly innovations from ISRAEL #5 - FUEL From AIR
🇮🇱 Hello everyone! I'm thrilled to bring you the fifth edition of this newsletter about how Israeli innovations are reshaping the world we live in.
Weekly Innovations from ISRAEL #4
🇮🇱 First off, I want to sincerely thank all of you for your continued interest and engagement with Israeli tech. Your support fuels my passion for…
Quantum Computing, Simplified
A Conversation with Dr. Yehuda Naveh, Co-founder and CTO of Classiq