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Weekly Innovations from ISRAEL #13: Business, Food, and Cloud

Welcome to the 13th edition of Weekly Innovations from ISRAEL!

Photo of Aron Brand
5 min read
Weekly Innovations from ISRAEL #13: Business, Food, and Cloud

Welcome to the 13th edition of Weekly Innovations from ISRAEL!

This week’s featured companies exemplify how Israel’s tech provides creative solutions to some of the world’s biggest problems.

This week you will learn about:

  • Superlegal -Cuts your legal costs by up to 90% with AI-assisted contract reviews.
  • Firefly - Juggles your multi-cloud environments with ease
  • Tastewise - Predicts food trends and customer preferences
  • Kitchen Robotics - Builds commercial kitchens that are fully robotic

Multidisciplinary expertise across law, engineering, data science, and hospitality converges, creating groundbreaking solutions that could redefine how we work, eat, and live- so, let’s get started!

Weekly Innovations from ISRAEL #13: Business, Food, and Cloud

Superlegal - Negotiate contracts with AI

If you’re a small business owner, you are constantly dealing with contracts - whether it’s hiring new employees, working with vendors and suppliers, or closing deals with clients. These contracts are legally binding documents that can have serious implications for your business if not reviewed and negotiated properly.

The traditional way of handling contracts can be incredibly slow, expensive, and often frustrating, especially for small and medium-sized businesses that don’t have the resources or budget to maintain an in-house legal department.

Here’s where Superlegal comes in: they have developed an AI-assisted platform that can review and negotiate contracts efficiently, accurately, and at a fraction of the cost compared to a traditional team of lawyers.

Think of it like having a skilled legal expert on your team, but at a much lower cost. Superlegal’s AI has been trained on data from the world’s largest legal organizations, so it understands the nuances of legal language and can identify potential risks or areas for negotiation in your contracts.

Superlegal - Cut your legal costs by up to 90% with AI-assisted contract reviews

Firefly - Simplifying Multi-Cloud Management

Just as Superlegal revolutionizes contract management with AI, Firefly brings similar new efficiencies to the cloud management space. Everyone in the cloud industry knows that managing cloud infrastructure has become increasingly complex: The pain of juggling multi-cloud environments, containers, and applications leads to inefficiencies, security risks, and escalating costs. But Israeli startup Firefly has risen to this challenge with their innovative Infrastructure-as-Code (IaC) solution.

By automating cloud asset management, the company transforms cloud chaos into a reliable and efficient platform. Their technology saves time, reduces costs, and prevents errors, offering a lifeline to DevOps and Platform teams struggling to keep up with dynamic cloud environments.

The capabilities of their technology are extensive - automatic codification of resources, AI-generated recommendations, and streamlined compliance audits.

Firefly’s journey is not just about technological innovation but also about resilience and commitment. The tragic loss of co-founder and CTO Joseph “Sefi” Genis in the horrific Hamas massacre at the Nova music festival last year created a significant challenge for the company. Despite this terrible loss, the Firefly team has shown extraordinary resolve, continuing to grow and innovate, driven by Sefi’s vision to simplify cloud complexity.

Firefly - Juggling multi-cloud environments with ease Firefly - Juggling multi-cloud environments with ease

And now for our favorite topic - food. Our next company is a little taste of tomorrow! In the food and beverage space, where trends shift as quickly as the seasons, keeping up with consumer preferences is no small feat.

Enter Tastewise, co-founded by Alon Chen and Eyal Gaon. Imagine catching the next big food trend before it hits the mainstream - whether it’s a quirky flavor combination like lavender-infused brownies or a health-focused innovation like turmeric latte. This is the service Tastewise provides for leading brands such as Nestlé, PepsiCo, Givaudan, Campbell’s, and Kraft Heinz.

The magic lies in Tastewise’s use of generative AI to transform an overwhelming amount of data from restaurant menus, social media, and retail shelves into clear, actionable insights. By doing so, they enable brands to innovate boldly, market effectively, and minimize risks.

Tastewise - predicting food trends and customer preferences Tastewise - predicting food trends and customer preferences

Kitchen Robotics - Robotic commercial kitchens

And from Tastewise, let’s shift to another company revolutionizing the food industry: Kitchen Robotics (Acquired by Circus Group) . Cooking is an art, but in the hustle and bustle of commercial kitchens, it can sometimes feel like a marathon of repetitive tasks. That’s where Kitchen Robotics, led by Yair Gordin, steps in to transform the culinary landscape with Beastro, a full robotic kitchen!

Imagine a setting where commercial kitchens no longer face the drudgery of manual cooking tasks, where food waste is reduced, and where every dish served is a masterpiece of consistency.

With AI-powered predictions for orders and waste, it not only cuts down on excess but also ensures that every dish-from Chicken Tikka Masala to Pad Thai-is cooked to perfection, every single time.

And since hygiene is crucial, Beastro’s self-cleaning feature sets a new standard for cleanliness, ensuring that every pot and pan is sterilized between dishes.

This allows us to provide better food to more people, all while reducing costs.

Kitchen Robotics exemplifies the innovative spirit of Israeli technology, bringing together the best of AI and culinary expertise to create a kitchen that’s smarter, cleaner, and more efficient.

Kitchen Robotics - Reduce food waste and avoid repetitive tasks with robotic commercial kitchens Kitchen Robotics - Reduce food waste and avoid repetitive tasks with robotic commercial kitchens


Israeli startups continues to push boundaries. From legal tech to robotic chefs, today we explored how Israeli innovation is reshaping how we work, eat, and live.

Originally published on LinkedIn.

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